Art direction and design for King Arthur Gin.

In collaboration with the King Arthur Hotel, we had the opportunity to contribute to the creation of a new line of gin, vodka and ale by designing the labels, branding and logo for each product. This project involved developing a visual identity that reflects the character and tradition of the King Arthur Hotel, while also standing out on the shelves. The result is a cohesive and distinctive brand that captures the essence of the hotel’s heritage, offering customers a taste of its unique atmosphere with every bottle.

Label design for King Arthur Premium Gin with an illustration of a bearded king wearing a crown, featuring text indicating 40% alcohol volume and 70cl bottle size from Gower Peninsula.

Black label with a sword illustration, titled "King Arthur," describing a Welsh botanical gin. Made in Wales, features flavors of juniper, herbs, chamomile, and exotic citrus. Includes responsible drinking message and product details like volume "GIN 70 cl e", alcohol "ABV 40% VOL," and produced for a hotel in Gower. Shows unit icons and barcode.

Intricate black and white Celtic knot design with a central circle featuring a stylized letter "K."

Label for "King Arthur Premium Gin" featuring a vintage illustration of a regal, bearded man with a crown, text denotes 40% alcohol volume and 70cl, Gower Peninsula.

Label of King Arthur gin featuring a sword illustration and description of the Welsh botanical gin inspired by King Arthur. Includes details about its ingredients, origin in South Wales, and responsible drinking advice. The gin has 40% alcohol by volume.

Gin label featuring a description of a juniper-forward London Dry gin made with angelica, coriander seed, lemon, lime, and ginger. Instructions to serve with ice, tonic, or mixer, with a slice of citrus. Made in Wales by King Arthur Hotel. Includes "Drink Responsibly" message and batch number space.

Label of a vodka bottle from King Arthur Hotel, Wales. Describes the vodka as triple distilled, bamboo charcoal filtered, with notes of rye and white pepper. Encourages responsible drinking. Includes location and batch number area.